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In order to add a custom background color to the app you have to do the following steps:

Step 1:

Go to your Shopify Admin page -> under “Online Store” select “Themes” -> On the right side you can “Customize” your selected theme.

Step 2:

Under “Sections” -> Click on “Add section”

Step 3:

At the bottom, under “ADVANCED” label select the “Custom HTML” option and click on the “Add” button

Step 4:

In the “Custom HTML” text box paste your HTML code -> than click the “Save” button on the top right corner.

Here is an example HTML: <div id=”ur-custom-widget” style=”background-color:#ffffff”> </div> (white color background)